1. A better environment begins...

What you do it for in the end: nature is having a hard time these days, but through CSR you can lend a helping hand to the environment, both professionally and privately. For example, by using energy-saving light bulbs in the office. Or by no longer haphazardly printing out every e-mail for your administration, but by storing these documents digitally. Click here for a list of tips on how you can benefit from CSR.

2. Engaged staff

Staff members are also becoming increasingly aware of the importance of CSR and are happy to contribute when the employer wants to do business 'greener'. You can quite easily increase the motivation and productivity of your staff and limit absenteeism by actively involving them in the positive vision of your company. Investing in the social side of the company ensures extra appreciation and commitment from employees. In addition, it can further increase the attractiveness of job seekers.

3. Loyal Clientele

Like employees, potential customers are increasingly taking the CSR policy of companies into account in their decision to do business with something. There is a good chance that as a greener company you will also have the opportunity to tap into a completely new target group, although any price fluctuations can have consequences for your existing customer base. But the image of a company that will actively engage in CSR will certainly not deteriorate.

4. Your company's right to exist

The survival of a company depends on several factors, but the so-called license to operate, in which the raison d'être not only depends on permits but also has to do with the favorable factor of consumers, plays a major role in this. At some point, a company may turn against a company and its activities for environmental reasons. The consequences of negative word of mouth or calling for total boycotts, such as the one that happened to BP after the oil spill in the Gulf of Mexico, can seriously jeopardize a company's survival. With a progressive sustainability strategy, you can reduce the chance of such catastrophes.

5. Tapping into new markets

If used correctly in business terms, this policy can reduce certain operating costs over time - for example, reducing energy consumption and increasing transparency and innovation within the company - and even create new market opportunities. Many CSR entrepreneurs are already reaping the benefits of this. You soon too?