1. Use a background photo 

You do it on Facebook, so why not on LinkedIn? Add a background photo. Many company pages don't do this yet, too bad because it's the business card for your brand and it's the first thing you notice. Choose a simple image and slide the image in the right place.

2. Provide a solution-oriented company description

Many companies repeat what is on their website in the 'company description'. Try to avoid this, because Google takes the first part of your description into account and prefers to see a unique LinkedIn text. Mention the most important things first (including your contact details!) and write about the solutions you bring, not about your product or service. What are prospects looking for and what can you offer them? Give them added value in a search engine like LinkedIn.

3. Think about SEO

LinkedIn gives you the option to add 20 specialties to 'about us/about us. Use that opportunity, these are important keywords with which you will be found. Which skills should you choose? Have keyword research carried out and score with the best terms.

4. Create a Linkedin ad account

Advertising on LinkedIn allows you to accurately target your audiences based on job title, company size, geography, and industry and you reach prospects who are not yet familiar with your company page. Because a Follow button has been added to the ad, sponsored content leads in most cases to extra followers.

5. Use a content calendar

Increase engagement with your target audience by regularly sharing interesting info and articles. A content calendar is a useful tool to plan and organize your content. This way you reach your target group at the right time, in the right place, and with relevant information. In addition to scheduled posts, it is also important to respond to the trends in your sector. Following this up is intensive, but rewarding.

6. Vary content on your LinkedIn page

You need variety. If you post a video one time to generate traffic, the next time post content that elicits comments and increases your page's engagement. It's not always the obvious content that works, so be resourceful in what you share. This can also be links, blogs, or videos of others that are of interest to your followers.

7. Don't forget the images with your updates

Photos and videos make your post stand out and engage more than a text-only or link-only update. More likes and shares, also mean more reach.

8. Tag relevant people and companies

Another way to boost your reach is to tag people and companies you want to notify about your update. Often these are people who have contributed to your content and who will happily like and share the message.

9. Promote the company update through your profile...

It certainly doesn't hurt to occasionally share your content via your profile. That way you automatically increase the reach because not all your connections follow your company page.

10. ... and motivate your employees to do this too

When they respond to or share your update, it not only extends their reach but also demonstrates their commitment and dedication to the company. Encourage interaction by asking a question, 'Are you interested in ...' or 'What do you think of ...', or by telling them that you are proud of your company. Bet that your network will respond enthusiastically?

11. Use hashtags

Hashtags are also 'hot' on LinkedIn. They help to find certain content more easily or to filter messages. Therefore, add 3 to 5 frequently used hashtags to your post and increase its visibility. Just outside your network. 

12. Add a call to action

What do you want your followers to do? Download a white paper, watch a video or read a blog? With 'Download now' or 'Read more' you encourage them to take action.

13. take a look behind the scenes

Humans are curious creatures. Share a few nice photos from a company party or the story of an employee now and then and give them a look behind the scenes. They will certainly enjoy tasting the internal cuisine!

14. timing is everything

Post updates the moment your target audience is online. When is that best? You can conclude that by publishing and analyzing this on different days and times. Or you leave it to professionals who know when you get the most views and interaction. 

15. Link showcase pages

These are kind of mini-company pages that you can link to your company page to draw attention to a specific product or service. LinkedIn users can follow these separately, next to, or separately from your company page. Don't underestimate the extra work. When you create one (or more), it also means that you have to maintain them.

16. The last and ultimate tip: follow your company page with LinkedIn statistics

Measure, analyze and optimize the performance of your posts and your page and make regular adjustments using your statistics. Discover, for example, which updates work well and which don't, what the reason is, and how you can improve it.