Surround your name with the sensational and the scandalous.

Better to be slandered and attacked than ignored.

Every crowd has a silver lining.

At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people.

Create an air of mystery.

Remember: Most people are upfront, can be read like an open book, take little care to control their words or image, and are hopelessly predictable. By simply holding back, keeping silent, occasionally uttering ambiguous phrases, deliberately appearing inconsistent, and acting odd in the subtlest of ways, you will emanate an aura of mystery. The people around you will then magnify that aura by constantly trying to interpret you